Wednesday, August 26, 2015

New App for Movie Buffs with Overactive Bladder

Technology to the rescue once again! Astellas Pharma U.S. has sponsored a new app called "RunPee" for moviegoers with overactive bladder. This app features a timer that the user starts at the beginning of the movie. From there, the phone will vibrate and the user will be alerted of one to four key moments in the movie where they can get up to use the restroom without missing critical plot points or laugh-out-loud moments. The alerts include text of the lines from the movie that will serve as the cue to leave, as well as how long the use has to use the restroom before missing a key moment, and how long it will be until the next bathroom-break opportunity. In addition, there is a synopsis of the first few minutes of the movie, as well as informing the user of whether or not there is anything featured after the credits. While the app title may seem like a bit of tongue-in-cheek humor, this condition is a serious problem that can be embarrassing and have devastating impacts on quality of  life... This app can very well be a game changer for movie-loving sufferers of OAB.

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